BuntuCart — Conversational Commerce for Africa
BuntuCart — Conversational Commerce for Africa
Voice AI · WhatsApp Commerce · Multimodal AI

Africa's Most Complete Conversational Commerce Platform

Turn every WhatsApp message and phone call into structured revenue. BuntuCart handles selling, booking, payments, fulfillment, and retention — across 8 industries, in English and Swahili, 24/7.

🎙️ Voice AI from first call 💬 WhatsApp text, voice & photo 🇰🇪 English + Kiswahili 💳 M-Pesa + STK Push 👥 Split payment checkout 📊 BI dashboards 🔁 Retention Centre 🔗 Integration-ready API
A
Amara — BuntuCart AI ● Live now · responds in < 1s
Nataka tiketi mbili za SGR Nairobi–Mombasa, Economy.
Sawa! I've found Economy seats for 2 — Ksh 1,500 each. Would you like your wife to pay her ticket separately?
Yes please. And can I pay M-Pesa?
Voice note · 0:08
✅ STK Push sent to your number for Ksh 1,500. Payment request sent to your wife for her ticket. I'll deliver both tickets to this chat once confirmed.
Order confirmed · Tickets delivered
Today's orders
847 processed
Response time
< 1 second
🛒 Retail & Grocery
💊 Health & Pharmacy
🔧 Hardware & Home
🚌 Transport & Ticketing
🎟️ Events & Entertainment
🍽️ Hospitality & Dining
🚗 Automotive
🚢 Clearing & Forwarding
The Gap

WhatsApp drives commerce in Africa.
But it's still manual, chaotic, and invisible.

Customers already buy on WhatsApp. But the businesses serving them are replying manually, losing orders, guessing at payments, and flying blind on data.

❌ The Manual Reality

What businesses deal with every day without BuntuCart

Staff spending all day replying to WhatsApp messages
Orders missed because no one was online
Payment confirmed by screenshot — no real verification
No catalog structure — customers don't know what's available
Zero visibility into demand, drop-offs, or customer behavior
Voice callers handled differently from chat customers
No retention — customers order once and disappear

✅ The BuntuCart Reality

What your operation looks like after deployment

AI handles every conversation — text, voice note, photo, call
Orders captured 24/7 without a single manual reply
STK Push confirms payment in real time — no screenshots
AI-guided catalog with upsells, suggestions, and promotions
Full BI dashboard — revenue, drop-offs, demand, routing
Voice + WhatsApp unified — one context, one profile
Retention Centre — smart re-engagement, community building
How It Works

One platform. Every touchpoint. End to end.

From the moment a customer reaches out — by voice, text, or photo — to the moment their order is fulfilled and they come back for more. BuntuCart handles it all.

01

Customer reaches out their way

Phone call, WhatsApp text, voice note, or a photo of their shopping list. BuntuCart understands all of it — in English, Kiswahili, or both.

02

AI guides the conversation to order

Natural language understanding converts casual requests into structured carts. The AI upsells, suggests favorites, and handles multi-person purchases.

03

Payment confirmed without friction

STK Push sent directly. Split payments coordinated across multiple payers. No screenshots, no manual confirmation, no chasing.

04

Smart routing and fulfillment

Orders routed to the right branch, team, or logistics partner. Location-aware delivery logic. Live status updates in the same WhatsApp thread.

05

Customer profile grows over time

Every interaction enriches the customer's profile — preferences, order history, favorites, language choice, delivery location. Smarter every session.

06

Retention Centre brings them back

Smart re-engagement campaigns, community broadcasts, loyalty signals, and personalized nudges — all inside WhatsApp. No app required.

Voice AI

Meet Amara — Your Always-On
Bilingual Voice Agent

Amara answers every call. She understands English and Kiswahili in the same sentence, guides customers through booking and ordering, and hands off seamlessly to WhatsApp — with full context, no repetition.

Answers every call instantly

No hold music. No missed calls. No agents needed. Amara picks up in under a second, every time.

True bilingual fluency

Customers switch between English and Kiswahili mid-sentence. Amara follows without skipping a beat.

Seamless Voice → WhatsApp handoff

After the call, the customer receives a summary, payment link, or ticket in their WhatsApp. Same session, zero re-entry.

Available 24/7, 365 days

Public holidays, late nights, weekends — Amara is always available. Your business never closes again.

EnglishKiswahiliShengCode-switching
Incoming call — Amara answers Connected · 00:23
Live
Nataka kununua tiketi mbili, VIP section. My friend pia atalipa yake.
Sawa! Nimepata VIP seats — Ksh 3,500 each. Nitamtumia rafiki yako payment request. Order summary inaenda kwa WhatsApp yako sasa hivi.
Handed off to WhatsApp · order reserved
Multimodal Input

Customers engage however they want.
BuntuCart understands all of it.

No apps to download. No forms to fill. Customers use the same WhatsApp they already know — and BuntuCart handles every format they throw at it.

Features

Every feature exists to drive
one of six outcomes.

Not a tool list — an outcome engine. Every capability in BuntuCart is built to improve conversion, fulfillment, personalization, community, intelligence, or operations.

Convert Conversations → Orders

Natural language understanding — no keywords needed
Multi-format input: text, voice note, photo, call
Stateful sessions: cart persists across sessions
English + Kiswahili + Sheng + code-switching
AI-powered intent detection and order structuring
Catalog browsing with fuzzy product matching

Maximize Basket & Completion

AI cross-sell and upsell prompts in context
Rule-based promotions and dynamic discounts
Split payment — multiple payers, one order
Budget-aware ordering suggestions
STK Push M-Pesa — no screenshots, no chasing
Payment status callbacks in the chat thread

Fulfillment That Actually Scales

Smart multi-branch routing by location and stock
Distance-based delivery logic and fee calculation
Live order status updates in WhatsApp
Handoff to logistics partners and drivers
Escalation rules for edge cases and exceptions
Single-store and multi-branch on same platform

Deep Customer Personalization

Persistent profiles built from every interaction
Remembered favorites, sizes, and preferences
Past orders surfaced for fast reordering
Language preference stored and applied
Smart substitution suggestions when items are out
Personalized promotional targeting

Business Intelligence Built In

Real-time sales and revenue dashboards
Journey drop-off and conversion funnel analysis
Demand forecasting by product, branch, and time
Promotional performance and ROI tracking
Branch-level and team-level performance visibility
Customer cohort and repeat-behavior analytics

Integration-Ready by Design

REST API + webhooks for any system
POS, ERP, CRM, logistics integrations
M-Pesa STK Push and DPO payment support
Meta WhatsApp Cloud API compliant
Callbacks for payment and order status
Multi-tenant architecture for enterprise rollout
Retention Centre

Don't just get a sale.
Build a community.

The Retention Centre transforms your customer base into an engaged community — all inside WhatsApp. Send targeted campaigns, celebrate loyal customers, and bring back lapsed buyers with intelligent re-engagement.

Community Broadcasting

Send segmented messages to your entire customer base — deals, updates, new products — directly to WhatsApp. No app required.

Loyalty & Repeat Signals

Identify your best customers. Send personalized rewards, priority access, and recognition — automatically triggered by behavior.

Smart Re-engagement

AI detects lapsed customers and triggers personalized win-back campaigns — the right message, at the right time, in their language.

Retention Analytics

Track repeat purchase rates, campaign open rates, churn signals, and lifetime value — all in the BI dashboard.

68%
Repeat purchase rate
+12% this month
📢 Campaign — Re-engagement
Habari! Tumekukosa 🛒 Your favourite items are back in stock — plus FREE delivery on your next order today. Just reply ORDER to shop now!
📬 Delivered: 2,341 ✓ Opened: 89% 🛒 Ordered: 34%
Segment your audience
🔥 High value (312) 💤 Lapsed 30d (891) 🆕 New this week (154) 🔁 Repeat buyers (2,103)
Industry Coverage

One platform. Configured
for any industry that sells.

BuntuCart ships with purpose-built configurations for every major industry. Each vertical gets its own AI persona, product categories, booking logic, compliance rules, and fulfillment flows — deployed from config, no custom code required.

Retail & Grocery

A 24/7 WhatsApp sales assistant that knows every customer's preferences — across any number of branches.

Supermarkets, grocery chains, FMCG distributors, and liquor retailers — BuntuCart handles the full order cycle without a single manual reply, while surfacing promotions, complementary items, and reorder suggestions at exactly the right moment.

Text, voice note, and shopping list photo ordering
OCR reads handwritten lists — items added automatically
One-tap reorder from purchase history
Budget-aware ordering: "I have Ksh 2,000 for groceries"
Smart substitutions when items are unavailable
Complementary item suggestions per category
Age verification for controlled products (liquor)
Multi-branch routing by customer location and stock levels
🛒 Sample conversation — Grocery ordering
Nimeweka shopping list hapa kwa picha. Please also add yoghurt na bananas. [photo attached]
Asante! Nimesoma list yako — items zote ziko. Also adding yoghurt and bananas. You usually buy whole milk, brown bread, and Kericho Gold — want those too?
Yes. Na rice yangu kama haiko, nipe nyingine similar.
Sawa. Cart total: Ksh 3,480. STK Push inaenda kwa nambari yako. Groceries zitaandaliwa na kufika kwako within 45 mins. 🚚
OCR Shopping ListPreference Memory Smart SubstitutionComplementary PairsSTK Push
Health & Pharmacy

Customers describe symptoms or send a prescription photo — the AI handles the rest, safely.

Pharmacies and health retailers handle sensitive requests daily. BuntuCart's health configuration includes prescription handling, pharmacist escalation, compliance guardrails, and proper guidance — while keeping the ordering experience fast and natural.

Natural language product lookup — "dawa ya malaria"
Prescription photo → OCR identifies medications
Escalation to pharmacist for prescription-only items
Pharmacist consultation scheduling via WhatsApp
OTC, baby care, vitamins and health device categories
Dosage and compliance warnings included
Branch stock check before routing order
Home delivery or branch pickup with live status
💊 Sample conversation — Pharmacy order
Ninahitaji dawa ya headache na multivitamins. [prescription photo attached]
Asante! Nimeona prescription yako. Paracetamol 500mg (x10) + Centrum Adults. Total: Ksh 580. Stock confirmed at your nearest branch. Unataka delivery au pickup?
Delivery please, home.
✅ STK Push sent. Dawa yako itafika within 1 hour. Read all labels carefully and do not exceed recommended dosage. 💊
Prescription OCRPharmacist Escalation Compliance WarningsBranch Stock
Hardware & Home

Customers describe a job or send a photo — BuntuCart identifies the right materials and gets them ordered.

Hardware stores, paint retailers, and building materials suppliers deal with customers who often don't know product names. BuntuCart interprets project descriptions, recommends the right items, calculates quantities, and books expert consultations when needed.

Project-based ordering — "I'm painting a 3-bedroom house"
Surface calculator — estimates paint, tiles, or material quantity
Photo of space → color matching and finish recommendation
Complementary pairs: paint → brushes, rollers, masking tape
Expert consultation booking for complex projects
Installation service scheduling
Delivery or branch pickup with order tracking
🔧 Sample conversation — Hardware order
I want to paint my living room and two bedrooms. The rooms are roughly 4m x 4m each.
Got it! For 3 rooms at that size you'll need approx. 12 litres of interior paint. I'd suggest a primer coat first. Want me to add brushes, rollers, and masking tape to complete the job?
Yes please. And I'd like a free color consultation — can we do that here?
Absolutely! Send us a photo of your space and our color specialist will respond within the hour with recommendations. 🎨 Or I can book a 15-min WhatsApp call with our expert.
Surface CalculatorComplementary Items Color ConsultationExpert Booking
Transport & Ticketing

Voice-first booking that hands off to WhatsApp — with split payments and digital tickets.

Train and bus operators, intercity coach services, and shuttle providers use BuntuCart to automate the full booking journey — from inbound call or WhatsApp inquiry, through seat selection and payment, to digital ticket delivery — without a booking office queue.

Voice AI handles every inbound booking call
Route search, real-time availability, schedule display
Class and seat selection with passenger details capture
Family and group split payment across multiple phones
Order held while co-payers complete their share
Digital ticket delivered to WhatsApp on confirmation
Journey reminders and departure alerts
Reschedule and cancellation with refund policy applied
🚌 Sample conversation — Train/bus booking
Nataka tiketi mbili — mimi na mke wangu — Economy class, this Friday morning.
Sawa! Economy class, Friday 08:00 departure. Ksh 1,500 each = Ksh 3,000 total. Split payment — shall I send your wife her own payment request?
Yes please. And can she pay later today?
✅ STK Push sent to you for Ksh 1,500. Payment request sent to your wife. Tickets held for 2 hours. Utapata tiketi zote mbili hapa WhatsApp once both payments clear.
Voice AI BookingReal-time Availability Split PaymentDigital Ticket Delivery
Events & Entertainment

Sell tickets through a call or a message. Deliver them on WhatsApp. No app, no box office queue.

Concerts, cinema, sports events, theater shows, conferences, and community gatherings — BuntuCart turns every inquiry into a confirmed sale with early-bird pricing, group discounts, split payment, and automatic ticket delivery built in.

Voice AI and WhatsApp ticket sales from one number
Event calendar with seat map and section selection
Early-bird and group discount logic
Gift ticket purchasing flow
Group split payment — each attendee pays their share
Age verification for restricted events
Ticket delivered to WhatsApp + email + SMS
Event reminders and real-time capacity tracking
🎟️ Sample conversation — Event ticket purchase
Hi, I want two VIP tickets for Saturday's show. Me and my friend — she'll pay her own.
Absolutely! Unaweza kuendelea kwa English au Kiswahili. Two VIP tickets — Ksh 3,500 each. Nimereserve seats zenu. STK Push inaenda kwako, na payment request kwa rafiki yako.
✅ Both payments received! Your VIP tickets are confirmed and have been sent to your WhatsApp. A reminder is coming Saturday morning. 🎉
Seat MapGroup Split Payment Early-bird LogicWhatsApp + SMS Delivery
Hospitality & Dining

Table reservations, room bookings, food delivery, and spa appointments — all from one WhatsApp conversation.

Hotels, lodges, restaurants, salons, and spas use BuntuCart for the full guest journey — inquiry, booking, deposit, upsell, in-service communication, and post-stay retention — without a call centre.

Room, table, and appointment availability inquiry
Dietary filters and special request capture
Upsell add-ons: upgrades, meals, spa, transfers
Deposit collection with instant payment confirmation
Split bill for group dining
Pre-arrival reminders and check-in instructions
Stylist selection and appointment reminders (salon/spa)
Loyalty points and package deal campaigns
🍽️ Sample conversation — Restaurant reservation
I'd like to book a table for 4 this Saturday evening. One person is vegetarian.
Perfect! Table for 4 confirmed at 7:30 PM Saturday. I've noted the vegetarian requirement — our chef will prepare a dedicated menu option. Any other special requests or dietary needs?
Can we also pre-order drinks?
Absolutely! Here's our drinks menu. Reply with your selections and I'll add them to the booking. A Ksh 500 deposit per person confirms the reservation — STK Push inaenda sasa. 🍷
Table ReservationDietary Filters Pre-orderSplit BillDeposit
Automotive

Parts lookup by vehicle, service booking, fuel card top-up — all via WhatsApp.

Auto parts stores, gas stations, tyre shops, and service centres use BuntuCart to handle parts ordering, vehicle compatibility checks, service scheduling, and fuel card management — without tying up staff on routine inquiries.

Vehicle compatibility check — "filter for 2019 Toyota Fielder"
AI part finder from make, model, and year
Complementary part suggestions (oil → filter → funnel)
Installation service booking with warranty info
Fuel card top-up and loyalty points management
Car wash and oil change scheduling
Service reminders and maintenance alerts
Nearest location finder
🚗 Sample conversation — Auto parts
I need an oil filter for my Toyota Fielder 2019, 1500cc engine.
Found it! Toyota Fielder 1NZ-FE Oil Filter — Ksh 850. Want me to add engine oil (5W-30, 4L) and a funnel to complete the service? Total with parts: Ksh 2,680.
Yes add those. Can someone fit it for me?
✅ Parts added. Our technician can fit at your location — next slot is tomorrow 10am. Shall I book? Fitting fee: Ksh 500. STK Push itumwe ukitaka kulipa sasa.
Vehicle CompatibilityPart Finder Installation BookingComplementary Parts
Clearing & Forwarding

WhatsApp and Voice AI as the client communication layer for Kenya's import/export industry.

Clearing and forwarding agents, freight forwarders, and logistics firms use BuntuCart to automate client-facing status updates, document requests, payment collection, and shipment notifications — replacing manual WhatsApp chats and phone calls with a structured, intelligent system.

Shipment status updates pushed to client's WhatsApp
Document checklist management via conversational AI
Duty and levy estimates shared in-chat
Payment collection for duties, disbursements, and fees
Port arrival, customs clearance, and release notifications
Inbound call handling for shipment queries via Voice AI
Integration with customs and trade platforms
Multi-client management from one dashboard
🚢 Sample conversation — Shipment status
Hi, what's the status on my container? BL number KEMU2940182.
Hello! Container KEMU2940182 arrived Mombasa Port 14 March. Currently at ICD Embakasi — customs examination scheduled for today. Outstanding: import duty payment of Ksh 84,200. Would you like to pay now via M-Pesa?
Yes. Can you also send me the documents needed for release?
✅ STK Push sent for Ksh 84,200. Release documents checklist sent to your WhatsApp. I'll notify you here the moment clearance is confirmed. 📦
Shipment TrackingDocument Checklist Duty PaymentPort Notifications
Public Sector Services

Structured, bilingual citizen-facing services — without the queue or the form.

Government agencies, county services, and public utilities use BuntuCart to handle service requests, payment collection, and citizen communication at scale — in any language, on any device.

Service request intake via WhatsApp
Payment collection via licensed payment providers
Multilingual support for diverse citizen base
Permit, license, and service status updates
Escalation routing to relevant department
Audit-ready operational reporting
🏛️ Sample conversation
Ninahitaji kufanya renewal ya business permit yangu.
Karibu! Please share your business registration number and I will check your renewal status and outstanding fees.
BN/2023/04521
Found: Sunrise Hardware, Renewal fee: Ksh 12,500. Would you like to pay now via M-Pesa? STK Push itumwe kwa nambari gani?
Service IntakePayment Collection BilingualAudit Reporting
Enterprise & Multi-Branch

Full API integration into your existing stack — at any scale, any geography.

Large retailers, FMCG distributors, and enterprise operators use BuntuCart's API-first architecture to integrate WhatsApp commerce into their existing POS, ERP, logistics, and CRM systems.

Multi-tenant architecture for multiple branches/clients
REST API + webhook integration with any system
POS, ERP, and inventory sync in real time
Custom fulfillment routing rules per branch
Centralized BI across all locations
White-label deployment for enterprise clients
SLA-backed support and dedicated onboarding
🏢 Enterprise architecture overview
📱
Customer Layer
WhatsApp + Voice AI — any input format
🧠
BuntuCart Core API
AI, routing, payments, profiles, analytics
🔗
Your Systems
POS · ERP · CRM · Logistics · Payment Gateways
API-FirstMulti-tenant POS IntegrationWhite Label
Business Intelligence

Your operation becomes
measurable for the first time.

Every conversation, every order, every abandoned cart becomes data. BuntuCart's BI dashboard turns your WhatsApp channel into a fully visible, optimizable business system.

Sales

Revenue by branch, channel, product, and campaign period

Retention

Repeat purchase rates, loyalty signals, and cohort behavior

Drop-offs

Where customers exit the journey and why — fix conversion friction

Routing

Fulfillment loads, branch performance, delivery outcomes

Revenue trend — last 30 days
Ksh 2.4M
+18% vs last month
Conversion funnel
Conversations started4,203
Cart created2,981
Payment initiated2,218
Order completed2,031
Real Journeys

See the platform in motion —
real flows, real customers.

These are not wireframes. These are production-grade journeys already running on BuntuCart, showing how voice, WhatsApp, payment, fulfillment, and retention work together as one system.

01

SGR Ticket Booking — Family of 3

A customer calls Amara in Kiswahili, books Nairobi–Mombasa Economy tickets for himself, wife, and child. Split payment coordinated across two phones. Both receive digital tickets on WhatsApp.

Voice AI startBilingual Split payment ×2WhatsApp ticket delivery
02

Grocery Order — Multimodal Shop

A shopper sends a shopping list photo and a voice note in Sheng. BuntuCart reads the list, surfaces past favorites, handles a smart substitution, collects M-Pesa payment, and routes fulfillment to delivery.

Photo OCRVoice note Preference memoryLive fulfillment
03

Event Tickets — VIP with a Friend

A customer calls for two VIP concert tickets, switches between English and Kiswahili mid-call, coordinates payment with her friend via split checkout, and receives confirmed tickets in WhatsApp before hanging up.

Voice AICode-switching Group split payTicket delivery
Deployment

Start where you are.
Scale without rebuilding.

BuntuCart is modular by design. Launch with what you need today, and layer in more capability as your operation grows — no rebuilds, no migrations.

Tier 1

WhatsApp-First

Structured commerce inside your existing WhatsApp number. No new systems, no app.

Best for early-stage and operators moving from manual WhatsApp
Text, voice note, and photo input from day one
Catalog, ordering, and payment guidance
M-Pesa STK Push integration
BI dashboard included
Tier 3

Integrated Enterprise

Full API integration into your POS, ERP, logistics, payments, and CRM — for multi-branch operators and enterprise businesses.

Best for multi-branch networks and institutions
REST API + webhook for any system
Custom routing and fulfillment rules
White-label deployment option
Centralized BI across all branches
SLA-backed support
How BuntuCart Integrates

We sit on top of the systems
your vendors already use.

BuntuCart doesn't replace your vendors' existing infrastructure — it adds a WhatsApp and Voice AI customer layer on top of it. Whatever POS, booking engine, payment provider, or logistics platform they already run, BuntuCart connects to it via API and turns it into a conversational commerce channel.

📱
Customer

WhatsApp message, voice note, photo, or phone call

🧠
BuntuCart Layer

AI, payments, routing, profiles, retention, analytics

🏪
Vendor Systems

Whatever they already use — no rip-and-replace

Point of Sale Systems

Retail, restaurant, and pharmacy POS — BuntuCart syncs catalog, pricing, and stock in real time

Supported
Booking Engines

Hotel, transport, event, and salon booking platforms — BuntuCart becomes the WhatsApp front-end

Supported
Payment Providers

Any licensed payment gateway — mobile money, card, or bank. BuntuCart routes to the vendor's existing provider

Supported
ERP & Inventory

Enterprise resource planning and inventory management systems — orders flow directly in via webhook

Supported
Logistics Platforms

Last-mile courier and delivery management platforms — BuntuCart pushes confirmed orders and pulls tracking status

Supported
CRM & Customer Data

Customer records, loyalty programs, and segmentation tools — profiles sync bidirectionally

Supported
Trade & Customs Systems

Customs, clearing, and single-window trade platforms — shipment status and document flows via API

Supported
Any System with an API

If your vendor's system has a REST API or webhook support, BuntuCart can integrate with it

Supported

Vendors keep running their existing systems. BuntuCart adds the WhatsApp + Voice AI layer on top — no migration required.

Get Started

Ready to turn your WhatsApp into
a real commerce engine?

Start with a demo. We'll show you exactly how BuntuCart works for your industry — live, with your products, in your language.

Currently onboarding partners across Kenya · Compliance note: payments processed via merchant's licensed payment provider.